I created flats plans to provide structure and guidance for my posters layout during the production stage. This flat plan is highly simple and conventional with only the main image character close up, tag line, name at the bottom half. If poster followed this layout it would be very effective and distinct with everything laid out professionally. However it may not be able to stand out from other horror film posters as the typical convention is the look eye catching therefore the audience finds it appealing. The audience will be able to relate to it to other posters and create ambiguity.
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