Introduction to my project

For my A2 Media Studies course I will be creating a promotional package for a new film which is going to be within the horror genre. I must successfully compose together; a teaser trailer, a film magazine front cover which features the film, and a film poster. We have been placed into groups to create the trailer, but individually have to create the poster, the magazine front cover and edit the trailer.

In order to successfully complete my task I will be using new media technology and a variety of media platforms in order to appeal to my target audience. Gathering this data will be carried out through using primary and secondary data. This will help the group choose carry out the sub genre which is the ideal preference for the audience. Group meeting and brainstorming ideas of other major contributing factor like location of for the trailer, props and organisation of other group members. Further analysis will be carried out to help provided ideas of how to compose a successful trailer. I will look at 5 different trailers 2 from a horror genre and 3 from the sub genre of our groups choice.

I have decided to choose to create my promotional package in the horror genre for many reasons. I myself enjoy watching horrors movies and admire the fact that many of the film industries and institutions use a small budgets to work with and try to release a good promotional package for an upcoming film and the film proves to be a very successful one. Films such as paranormal activity and blare witch project has become iconic movies in the horror genre and also known for its simplicity. I feel that the genre of horror can provide the combination of a simple and less practical to make and the effectiveness it can portray when put together and edited. Another reason as to why I have chosen the horror genre is due to the fact that the codes and conventions are very similar. By deciding to do a horror promotional package, appealing to my target audience is crucial therefore by choosing a horror genre this should not be a problem as the many horror films today have identical audiences as they all contain the codes and conventions associated with the horror genre such as blood,violence,thrill and suspense etc. 

The majority of their research and data gathered is through secondary data. This is data which has already been collected and analysed for another purpose. This means that because many of the horror films today have identical target audiences, most of the research such as what attracts them to watch their particular horror movie rather than others has already been collected. This will not only save money for an institution, but for myself it will save a lot of time as I will not have to waste money and resources on collecting data. This is just one of my reasons for choosing horror as the genre which I will release my promotional package for my upcoming film.

I believe that I will achieve this by conducting market research and analysing both data collected from primary and secondary research which will then allow me to successfully meet the consumers needs. In addition, I believe that by applying a few media theories such as the hypodermic needle theory and Maslow's hierarchy of needs, this will also allow me to appeal to a wider target audience which ultimately creates a successful media promotional package as I will be satisfying the audiences’ needs and demands from a horror promotional package.