What is a marketing campaign and why is it needed?

The film making industry is very expensive and a competitive market, therefore many films will need a sustainable amount of box office revenue in order to cover the cost of production. The marketing campaign plays an important role as it informs the target audience of an upcoming film's purpose which should encourage them to go and see the film once it has been released. If a marketing campaign is successful, which therefore means people are paying to see the film, it will mean that the distributors (these are companies who distribute the film around the country through loaning it to many different cinema's.) will have the best chance of the film making a huge return on investment as awareness about the film is being made along with interest from many people at the same time. This in the long run will guarantee huge profits for investors and stakeholders which ultimately makes a successful marketing campaign.

• ·         Film making is expensive
• ·         The cost of covering production, investors and next release is high
• ·         Marketing campaigns entice the audience
• ·         Companies who own the film are called distributors and distribute them around the globe
• ·         Marketing is all about enticing and intriguing the expected audience, distributors do this to make profit

Global releasing

·         Trailer can be cut or edited to suit different countries

·         Trailer can be shorter or leave out specific bits

·         Films are being to release films on the same day around the world to prevent any piracy.