Producing and making a film is an expensive business. When films are
released in cinemas there is only a short period of time that it will be shown
in the box office. So therefore the film industry will need to promote the
movie and increase the awareness of it to make it a successful movie. Trailers
are ‘an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema’. The term
"trailer" comes from their having originally been shown at the end of
a feature film screening, but as changed to the beginning of a film screening. Trailers consist of a series selected shots from the film being
advertised. The purpose of the trailer is to attract an audience to the selected
film, these usually consist from the most exciting, funny, or otherwise
noteworthy parts of the film but in abbreviated form and usually without producing spoilers. For this purpose the scenes are not necessarily in the order in which
they appear in the film. A trailer has to achieve that in the duration of less
than 2 minutes and 30 seconds, the maximum length allowed. The importance of
the trailer is to provide a different atmosphere with the sound, effects and
moving images combined. It allows the audience to see what the film is offering
more so than what posters give or other forms of advertisement provide. It
allows the audience to engage with the film and also it makes it far more appealing
to the pupil.
Successfully campaigning and promoting a
film can be achieved through using a variety of media platforms such as
posters, newspapers, billboards etc. Some media platforms are more powerful
than others in order to interact and gain an audience's interest. For example,
posters are important in order capture an audience's interest immediately and
is a good use of push media which means that the audience have no choice but to
consume the media being advertised and promoted, and if this is a successful
film poster for example, will attract them to watch the film.
Successfully campaigning and promoting a
film can be achieved through using a variety of media platforms such as
posters, newspapers, billboards etc. Some media platforms are more powerful
than others in order to interact and gain an audience's interest. For example,
posters are important in order capture an audience's interest immediately and
is a good use of push media which means that the audience have no choice but to
consume the media being advertised and promoted, and if this is a successful
film poster for example, will attract them to watch the film. Also social media
platforms is a powerful tool to create a successful campaign. Social media like
facebook or twitter can increase the awareness and popularity of a film within
days. By the speed of social media in today’s world and the amount of people
using it. Also a key element is that it’s free so film companies wouldn’t have
to pay anything to get the trailer viral.
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