Sunday, 12 May 2013
Magazine Cover line ideas
Cover lines are a very significant aspect in a magazine as they would inform and engage the target audience for a magazine and tell them what features are inside or to attract the audience with some catchy slogans. I have come up with ideas and come up with some cover lines for my magazine that will suit my genre. From my research answers that I have the majority of people will want to see more than 3 cover lines on a magazine, also it’s very conventional of having many strong cover lines of a magazine. Therefore I will have to follow these conventions to create a successful and professional magazine.
Magazine masthead ideas
The brainstorms I have created are possible ideas for my film magazine masthead name. I have to take into consideration the genre of horror when thinking of names. The name I thought would stand out for me would be ‘scream’, it sounds professional and also clearly portrays the genre of my film which is horror. I also a simple and short name which my target audience can remember.
Magazine Mood Board
I have created this moodboard to analyses what magazine covers look like from the different genres. Also to provide an inspiration when making my own magazine cover.
Film Poster Flat Plan 4
This flat plan is based on existing poster I have seen. The differentiating factor in this flat plan as opposed to my other flat plan, is that the main image is the background of the poster and the films name is presented lower down the canvas rather than its conventional position near the top.
Film poster Flat Plan 3
In this flat plan i put the main elements such as the main image of the main character, title of the film and quotes and ratings from magazines/ newspapers also credits. A conventional flat plan like this enables audience to form instant recognition of the marketing campaign of my film. Also showing quotes and ratings of the film create realism in the poster and this allow show it a professional product.
Film Poster Flat Plan 2
This flat plan I made was the very conventional.It employs conventional elements such as the production company’s name, film name and production credits. If my final poster follows the layout of this flat plan it is more likely to be a successful media product rather than one that challenges conventions. I feel this because through a conventionally laid out horror film poster audience will be able to identify the genre of the film and they will be able to gather essential company’s name credits and release date.
Film Poster Flat Plan 1
I created flats plans to provide structure and guidance for my posters layout during the production stage. This flat plan is highly simple and conventional with only the main image character close up, tag line, name at the bottom half. If poster followed this layout it would be very effective and distinct with everything laid out professionally. However it may not be able to stand out from other horror film posters as the typical convention is the look eye catching therefore the audience finds it appealing. The audience will be able to relate to it to other posters and create ambiguity.
Tuesday, 7 May 2013
Viral Marketing Campaign
Viral marketing or viral advertising, uses pre-existing social networks and other technologies to provided an increases in brand awareness or to attract an audience.Viral marketing is a commonly used technique and is user generated therefore can be delivered by word of mouth, social networking, video sharing sites, tablets,phones and other means of communication.The affect of a viral campaign is to spread information like a 'virus' where people may not be aware they are being marketed to.Viral marketing is a successful way to spread information and attract audiences, this is because this is a cheap way as the company relies on the audience to spread the information for example: embedded trailer, small video clips, images emails, text messages.The end goal of marketers is to create viral messages that appeal to individuals with high social networking potential and that have a high probability of being presented and spread by these individuals and their communications with others in a short period of time. Viral marketing is aided by the convergence of media as an organisation would use of media platforms with high level of audience such as radio, TV, social network,newspapers/magazines. This all allows the promotion for the product to gain further awareness and increase a successful in popularity for the product. 
Example of Viral Marketing Cloverfield http://www.youtube.com/watch?v=b_lxQzSitQA
Another example of effective viral marketing is for the film “Cloverfield”, before the film's release, Paramount Pictures carried out a viral marketing campaign to promote the film. The trailer involved mystery and enigma as it wasn’t clear what was happening and took the audience by surprise. The screen goes black without introducing a title; just a release date of “18/1/08”. In this particular video is a recording of a girl receiving a phone call from her boyfriend explaining that he has seen aliens. This can instantly create a buzz with people and this video will be send around to generate many views, therefore increase the release f the movie.
Example of Viral Marketing Cloverfield http://www.youtube.com/watch?v=b_lxQzSitQA
Another example of effective viral marketing is for the film “Cloverfield”, before the film's release, Paramount Pictures carried out a viral marketing campaign to promote the film. The trailer involved mystery and enigma as it wasn’t clear what was happening and took the audience by surprise. The screen goes black without introducing a title; just a release date of “18/1/08”. In this particular video is a recording of a girl receiving a phone call from her boyfriend explaining that he has seen aliens. This can instantly create a buzz with people and this video will be send around to generate many views, therefore increase the release f the movie.
Trailer Analysis & Conclusion
I have analysed and compared five different movie trailers. By doing this I have a much stronger understanding on the conventions that are used in modern horror movies and how they have developed over the years. The movie trailers I looked at were: Quarantine, Paranormal Activity 2, Scream 4,The Exorcism of Emily Rose and Final Destination 5. To conclude, what I have learnt after analysing existing products is there are common conventions included in most horror trailers. Such as the pace increasing from slow to fast to very fast and a use of a variety of camera shot to create distortion and strangness.
Tuesday, 22 January 2013
What is a marketing campaign and why is it needed?
The film making industry is very expensive and a competitive market,
therefore many films will need a sustainable amount of box office revenue in
order to cover the cost of production. The marketing campaign plays an
important role as it informs the target audience of an upcoming film's
purpose which should encourage them to go and see the film once it has been
released. If a marketing campaign is successful, which therefore means
people are paying to see the film, it will mean that the distributors
(these are companies who distribute the film around the country
through loaning it to many different cinema's.) will have
the best chance of the film making a huge return on investment as
awareness about the film is being made along with interest from many people at
the same time. This in the long run will guarantee huge profits for investors
and stakeholders which ultimately makes a successful marketing campaign.
- · Film making is expensive
- · The cost of covering production, investors and next release is high
- · Marketing campaigns entice the audience
- · Companies who own the film are called distributors and distribute them around the globe
- · Marketing is all about enticing and intriguing the expected audience, distributors do this to make profit
Global releasing
·
Trailer can be cut or edited to suit different countries
·
Trailer can be shorter or leave out specific bits
·
Films are being to release films on the same day around the
world to prevent any piracy.
Purpose and the importance of a trailer
Producing and making a film is an expensive business. When films are
released in cinemas there is only a short period of time that it will be shown
in the box office. So therefore the film industry will need to promote the
movie and increase the awareness of it to make it a successful movie. Trailers
are ‘an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema’. The term
"trailer" comes from their having originally been shown at the end of
a feature film screening, but as changed to the beginning of a film screening. Trailers consist of a series selected shots from the film being
advertised. The purpose of the trailer is to attract an audience to the selected
film, these usually consist from the most exciting, funny, or otherwise
noteworthy parts of the film but in abbreviated form and usually without producing spoilers. For this purpose the scenes are not necessarily in the order in which
they appear in the film. A trailer has to achieve that in the duration of less
than 2 minutes and 30 seconds, the maximum length allowed. The importance of
the trailer is to provide a different atmosphere with the sound, effects and
moving images combined. It allows the audience to see what the film is offering
more so than what posters give or other forms of advertisement provide. It
allows the audience to engage with the film and also it makes it far more appealing
to the pupil.
Successfully campaigning and promoting a
film can be achieved through using a variety of media platforms such as
posters, newspapers, billboards etc. Some media platforms are more powerful
than others in order to interact and gain an audience's interest. For example,
posters are important in order capture an audience's interest immediately and
is a good use of push media which means that the audience have no choice but to
consume the media being advertised and promoted, and if this is a successful
film poster for example, will attract them to watch the film.
Successfully campaigning and promoting a
film can be achieved through using a variety of media platforms such as
posters, newspapers, billboards etc. Some media platforms are more powerful
than others in order to interact and gain an audience's interest. For example,
posters are important in order capture an audience's interest immediately and
is a good use of push media which means that the audience have no choice but to
consume the media being advertised and promoted, and if this is a successful
film poster for example, will attract them to watch the film. Also social media
platforms is a powerful tool to create a successful campaign. Social media like
facebook or twitter can increase the awareness and popularity of a film within
days. By the speed of social media in today’s world and the amount of people
using it. Also a key element is that it’s free so film companies wouldn’t have
to pay anything to get the trailer viral.
Introduction to my project
For my A2 Media Studies
course I will be creating a promotional package for a new film which is going
to be within the horror genre. I must successfully compose together; a teaser
trailer, a film magazine front cover which features the film, and a film poster.
We have been placed into groups to create the trailer, but individually have to
create the poster, the magazine front cover and edit the trailer.
In order to successfully
complete my task I will be using new media technology and a variety of media platforms
in order to appeal to my target audience. Gathering this data will be carried
out through using primary and secondary data. This will help the group choose
carry out the sub genre which is the ideal preference for the audience. Group
meeting and brainstorming ideas of other major contributing factor like
location of for the trailer, props and organisation of other group members.
Further analysis will be carried out to help provided ideas of how to compose a
successful trailer. I will look at 5 different trailers 2 from a horror genre
and 3 from the sub genre of our groups choice.
I have decided to choose to
create my promotional package in the horror genre for many reasons. I myself
enjoy watching horrors movies and admire the fact that many of the film
industries and institutions use a small budgets to work with and try to release
a good promotional package for an upcoming film and the film proves to be a
very successful one. Films such as paranormal activity and blare witch project
has become iconic movies in the horror genre and also known for its simplicity.
I feel that the genre of horror can provide the combination of a simple and
less practical to make and the effectiveness it can portray when put together
and edited. Another reason as to why I have chosen the horror genre is due to
the fact that the codes and conventions are very similar. By deciding to do a
horror promotional package, appealing to my target audience is crucial
therefore by choosing a horror genre this should not be a problem as the many
horror films today have identical audiences as they all contain the codes and
conventions associated with the horror genre such as blood,violence,thrill and suspense
etc.
The majority of their
research and data gathered is through secondary data. This is data which has
already been collected and analysed for another purpose. This means that
because many of the horror films today have identical target audiences, most of
the research such as what attracts them to watch their particular horror movie
rather than others has already been collected. This will not only save money
for an institution, but for myself it will save a lot of time as I will not
have to waste money and resources on collecting data. This is just one of my
reasons for choosing horror as the genre which I will release my promotional
package for my upcoming film.
I believe that I will achieve
this by conducting market research and analysing both data collected from
primary and secondary research which will then allow me to successfully meet
the consumers needs. In addition, I believe that by applying a few media theories
such as the hypodermic needle theory and Maslow's hierarchy of needs, this will
also allow me to appeal to a wider target audience which ultimately creates a
successful media promotional package as I will be satisfying the audiences’
needs and demands from a horror promotional package.
Subscribe to:
Posts (Atom)